传统运营商与虚拟运营商合作模式选择及系统实现方案研究

Cooperation mode choice of telecom operators and virtual operators and research of system realization

根据工业和信息化部《关于开展移动通信转售业务试点工作的通告》,电信业下一步的工作重点是发展电信转售业务,运营商可以利用虚拟运营商营销手段多样化的优势,将话音、流量套餐进行批发,再经虚拟运营商与自营商品及服务进行捆绑销售,从而有效拓展传统运营商市场销售渠道。针对电信运营商与虚拟运营商的合作模式、业务发展模式进行比较,提出优化合作建议,并给出可行的组网方案。

According to the Ministry of Industry and Information Technology’s announcement about developingcommunication resale business, which points out the next step work focuses on the development ofresale service. Traditional operators can take advantages on the variegated marketing method, includingsale voice traffi c packages and communication fl ows at wholesale prices to those virtual operators. Thenvirtual operators sale own goods bundled with communication service, thus expanding the traditionaloperators market effectively. This paper discussed about the cooperation between tradition operatorsand virtual operators, and the pattern of traffic development. Furthermore, it proposed optimizationsuggestion on cooperation and provided feasible networking scheme through comparison.