中国化妆品行业分析(续完)

China cosmetics industry

资生堂作为最早进入中国化妆品市场的日资企业之一,2013年中国业务销售额达到99.7亿元,9年来复合增速达到17.2%。2005年—2011年保持了2位数增长,但2012年—2013年增速下滑,这也在一定程度上体现了多数日资企业在中国化妆品市场遇到的困境。

Characteristics of China cosmetics market were analysed in detail, it pointed out that the cosmetic industry was in the state of continuous expansion, base class cosmetics has entered into a stable growth phase, infant child care, men washing and personal care product keep a rapid growth, e-business increased year by year, colour cosmetic grew slowly due to economic growth,European and US,Japanese brands were in the slowdown, while Korean brand kept growing rapidly. Operating status of mainstream cosmetic companies were introduced, on the one hand, PG＇s development got into in trouble, L＇Oréal remained continuously strong, on the other hand, domestic enterprises performed variously. In future, domestic cosmetics industry would have a tremendous development space; local brand＇s era is coming. In terms of investment strategy, enterprises should pay more attentions to the brand platform and e- business.