文化旅游产品开发的路径与模式研究

Study on the Path and Model of the Cultural Tourism Product Development

对文化概念的正确理解和文化区别特征中旅游元素的合理挖掘是文化旅游资源产品开发的首要问题。研究发现,旅游者对现代性的感知程度与对旅游真实性的追求呈现U型曲线关系而非L型曲线关系,这主要是受旅游者自身文化以及由此引发旅游者体验动机差异的影响。这一点是正确分析文化旅游产品市场需求和产品定位的关键。通过综合运用社会空间理论、旅游体验模式和原真性理论等,笔者提出5种文化旅游产品开发模式,即文化遗址遗迹类旅游产品、文化历史建筑群类旅游产品、文化景观遗产类旅游产品、文化主题公园类旅游产品、文化演艺类旅游产品,并对不同模式产品开发的形式、内容和条件进行深度分析。

Reasonable mining tourism elements and correctly understanding the features of the concept of culture is the primary problem in the product of cultural tourism resources development.The study found,the tourist perception of modernity and the pursuit of tourism authenticity showed U curve instead of the L curve,which is mainly affected by the tourist＇s own culture and the resulting tourist motivation differences of experience; this is the key of correct analysis of cultural tourism product and market demand and product positioning. Through the integrated use of pattern and the authenticity of the theory,social space theory and tourism experience,this paper puts forward five kinds of model of cultural tourism product development,and in-depth analysis on various modes of product development form,content and condition.