论民间艺术产业化的系统要素

Research on System Elements of Folk Art Industrialization

民间艺术产业化系统主要包括主体、客体、中介与环境四大构成要素。作为客体要素,并非所有的民间艺术资源都可以进行产业化运作,需要预先做好评估与分类工作,形成民间艺术资源的层级开发模式。企业化的生产经营主体与外来化、大众化的消费主体构成主体要素,他们既是民间艺术资源的开发者与享用者,同时也是民间艺术市场的选择者与开拓者。民间艺术市场作为中介要素,联结着主体与客体,应以工艺品市场、演艺市场、旅游市场和会展市场为主体市场,带动设计市场、影视市场和出版市场等周边市场的整体发展。环境要素是民间艺术产业化其他三要素赖以存在的外部环境。四要素间的相互作用,决定着民间艺术产业化系统功能发挥的效率和稳定性。

There are four major elements that constitute the industrialization system of folk art：the subject,object,intermediary and environment of folk art industrialization.As object elements,not all of the folk art resources can be industrialized.Evaluation and classification of folk art resources should be carried out in advance to form a hierarchical development mode.The subject elements,which include the entrepreneurial producers and operators,popular and foreign consumers,are not only the developer and consumer of folk art resources,but also the chooser and pioneer of folk art market.As intermediary elements,folk art market,which link the subject elements and object elements of folk art industrialization,should take the craft market,performing market,tourism market,MICE market as the main market,and design market,film and television market,publishing market as peripheral market.The environment elements are the external conditions for the existence of the other three elements of folk art industrialization.It is the interaction of the four elements that determines the functional efficiency and stability of the folk art industrialization system.