编辑把关视域中的网络谣言及其应对策略

How to Tackle Internet Rumors:Strategies from the Perspective of Editors' Verification

网络与信息技术快速发展,带来了传播领域的变革,为网络谣言的盛行提供了温床,而编辑把关角色的淡化及其功能的缺失,使网络谣言成为反抗和破坏传统媒体话语秩序和规则的载体,同时也意味着媒介公共理性缺失的风险,亦有可能对转型时期社会心理产生误导。因此,应对网络谣言的肆虐,重塑编辑的"把关人"角色势在必行:其一,确认编辑把关的主体地位,提升网络编辑主体素质;其二,在信息整合中优化选择,在内容提供层面清源净后;其三,把握网络信息的社会指向,以职业理性实现传播公正,从而实现网络的工具性质与价值导向之间的动态平衡,确保传播内容的真实,有效实现编辑主体的把关功能。

The fast development of Internet technology has brought new changes to the field of communication,while it also has provided Internet rumors with breeding ground.The editors＇role of verification has gradually faded out.This fact and the absence of editors＇function let Internet rumor become a carrier to destruct and break down the order of traditional media discourse.The media has lost public rationality,and this risk may mislead the social mentality in the transforming period.Therefore,the editors＇verification role is bound to be reconstructed,in order to tackle the spread of Internet rumors.The first point is to confirm the initiative status of editors and to improve the quality of Internet editing.Secondly,the information should be integrated and selected by filtering the source and cleaning the rest in the contents.Thirdly,the editors ought to grasp the social direction of Internet information,and achieve the justice of communication by professional rationality.By doing these,a dynamic balance between the functional character of Internet and the value direction could be achieved,the information could be verified,and the verification role of editors would be effectively conducted.