基于企业文化与动态能力的企业竞争优势重构研究

Research on the Reconstruction of Competitive Advantages of Enterprise based on Enterprise Culture and Dynamic Capability

企业文化对企业竞争优势的构建有重要作用,而动态能力是企业构建竞争优势的战略基础。本文以来自物流行业的102份有效问卷为样本,通过因子分析、回归分析和构建结构方程模型等方法来验证本研究的假设。分析结果表明具有自由、团结特征的企业文化能够对动态能力的形成产生正向影响,企业文化与竞争优势有显著的正相关关系;动态能力对竞争优势有积极的正向影响,企业文化可以通过动态能力对竞争优势产生正向影响,动态能力在企业文化与竞争优势之间具有完全中介效应。

Enterprise culture plays an important role in construction of competitive advantages of enterprises,and the dynamic capability is the strategic basis of establishing competitive advantages. This study uses 102 effective questionnaires from logistics enterprises to make an empirical analysis,and uses factor analysis,regression analysis and structural equation modeling to test the hypothesis of this study. The analysis results show that the enterprise culture with the characteristics of freedom and unity have a positive effect on the formation of dynamic capability,and enterprise culture has a positive relationship with competitive advantages; dynamic capability has a positive effect on the competitive advantages,and enterprise culture has a positive effect on the competitive advantages through the dynamic capability. Dynamic capacity has complete intermediary effect between the enterprise culture and competitive advantages.