移动互联网广告及其监管研究综述

随着移动通信与互联网的深度融合,移动互联网时代已经到来。移动互联网助推互联网广告价值提升和产业模式演进,移动互联网广告发展迅猛,潜力巨大。本文在总结归纳移动互联网广告的发展特征,产业链构成和表现形式的基础上,系统分析了移动互联网广告监管面临的主要问题,并提出加强移动互联网广告监管的对策建议。

With the amalgamation of mobile communication and internet, the mobile internet era has arrived. The mobile internet is improving the value of the internet advertising and the evolution of industrial model, and the mobile internet advertising is growing swiftly with great potential. On the basis of summarizing the development characteristics, industrial chains and manifestations of mobile internet advertising, this paper systematically analysis the main problem faced by the supervision and put forward proposals to strengthen supervision.