摘要
文章分析了意境、城市标识设计审美意境的概念、特征以及审美意境的价值,提出"意境标识"这一概念,探讨如何营造城市标识设计的审美意境,设计出具有中国特色审美意味的标识。本文以中国传统美学作为切入点,结合中国画中意境说理论所倡导的"情景交融""虚实相生""意造境生",论证了意境提出对于传统文化与美学在城市标识设计中传承所具有的现实意义。在此基础上,就其结构性内容和对个体的诉求上深入研究,从而总结出现代城市标识设计中的中国传统意境创构的表现语言,努力尝试寻找属于我国自己真正的艺术设计道路。
This paper analyses the conception, the city logo design aesthetic conception of concept, characteristics and the aesthetic conception of value, put forward the concept of ＂artistic mark＂, discusses how to construct the aesthetic conception of urban sign design, design with Chinese aesthetic meaning of logo. This paper takes the Chinese traditional aesthetics as a starting point, combined with Chinese painting artistic conception theory advocated by the ＂scenes＂, ＂false and true＂, ＂meaning the built environment＂, demonstrates the artistic conception is proposed for the traditional culture and aesthetic heritage of its realistic meaning in the city logo design. On this basis, the structural content and on the individual demands of in-depth research, thus summarizes the modern urban sign design in the Chinese tradition of artistic conception expression language, trying to find belongs to our own real art design Meter path, is the study of this article.
关键词
城市标识
系统
审美意境
city identity system
aesthetic
artistic conception
