浙西南畲族传统符号在包装设计中的应用研究

A Research on the Application of She People's Traditional Symbols in Package Design

畲族传统符号是畲族民族文化认同的体现。与此同时,传统服饰关键符号的变化反映了畲族族群文化与迁徙历史以及周边族群的文化关系。畲族符号元素的提取,为畲族地区经济与文化产业发展提供较好的原生态素材,文章直接针对畲族传统符号本身的文化成因、文化心理和文化特质,系统的分析其在包装设计的应用,在保持畲族文化生命力、特殊性和兼容性的基础上,在视觉上、功能上有所创新。

She people＇s traditional symbols embody the cultural identity of She people. Meanwhile, the changes of traditional costume key symbols reflect the relationship among She people＇s ethnic culture, migration history and surrounding ethnic groups＇ culture. The extraction of She people＇s ethnic elements provides original ecological materials for the economic and industrial development of She minority area. In view of the cultural origin, cultural psychology and cultural characteristics of She people＇s traditional symbols, the paper systematically analyzes their application in packaging design, and makes some innovation in visual effect and functions under the premise of maintaining the cultural vitality, specificity and compatibility of She people＇s culture.