20世纪美国商品广告的类型及其社会文化内涵

The Type of 20th-century American Advertising and the Social Cultural Connotation

20世纪的美国社会生活是影响广告发展及广告内容、形式的重要因素,因而广告反映着特定时期的社会生活与文化变迁。文章以20世纪美国社会生活为背景,以20世纪美国的商品广告为主要研究对象,阐述了美国20世纪商品广告的类型及其社会文化内涵。主要探讨了汽车的普及与汽车广告,家庭生活观念与家用电器、日用品广告,大众消费实践与食品、服饰广告,围绕经济发展、消费实践、生活方式与广告发展的关系,力图分析并揭示消费与广告、社会生活与设计活动中的丰富社会文化内涵。

In the twentieth century American social life is advertising development and an important factor of advertising content, form, thus advertising reflects the period of social and cultural change. Based on the background of the 20th century American social life, in the twentieth century American goods advertising as the main research object, expounds the types of the United States in the 20th century advertisements and its social and cultural connotation. This paper mainly discusses the popularity of the automobile and automobile advertising, family life concept and household electrical appliances, daily necessities, mass consumption practices with food, clothing, focusing on economic development and consumption, life style and the relationship between advertising development, tries to analyze and reveal the consumption and advertising, social life and the rich social and cultural connotation in design activities.