看得见的狂欢与看不见的寂寞——“脸谱式”网络社交现象初探

The Visible Carnival and the Invisible Loneliness: The Phenomenon of Face-Style Online Socializing

作为新媒体时代下的视觉传播现象,脸谱式网络社交凸显了人们在网络世界互动中对于符号使用、情感传递与自我表达的关注,代表了身处多元化现代社会中的人们对于归属感的渴望。其社交模式在推进个性文化及网络公共领域进步的同时,也带来了对于舆论理智与网络隐私的挑战,体现出浓厚的大众文化色彩。

As a phenomenon of visual communication in new media era, face-style online socializing is a reflection of symbol use, emotion convey and expression in the network interaction. It shows the aspiration for identity in diversified contemporary society. On one hand, it plays an important role in promoting progress in individual culture and online public field. On the other hand, it also brings challenges on public＇s sense and privacy protection, reflecting a strong atmosphere of mass culture.