省域旅游资源竞争力的区际比较及开发类型研究

Comparison of Regional Competitiveness in Tourism Resources within a Province and Their Development Models

选取16种品牌旅游资源,按照各自特征将其分为综合、自然和人文三大类,以浙江省11个地级市为研究对象,通过政府网站和各地市旅游统计公报收集数据资料,再基于各市品牌旅游资源的绝对数量、相对人均密度和地均密度3个指标,运用位序得分法对浙江省的旅游资源竞争力进行评价分析,判断出浙江各市的旅游资源竞争力等级情况。之后根据资源竞争力效度模型,将浙江省域旅游资源划分为四大开发类型,并针对四种不同的类型制定出浙江各市相应的旅游发展战略。

This paper groups the selected 16 kinds of brand tourism resources into comprehensive,natural and cultural categories,and analyzes the 11 municipalities in Zhejiang Province with statistics collected from gov-ernment websites and the tourism statistics bulletins.The competitiveness validities of their tourism resources are expounded employing three indicators （ quantity,density per person and density per city） and rank score method.According to the resources competitiveness validity model,the tourism resources of Zhejiang are divid-ed into four development types.Tourism development strategies are also suggested for the four types.