中医药网络舆情监测的重要性探讨

Discussion on the Importance of Monitoring of Traditional Chinese Medicine Online Public Opinion

本文通过概述历史上和当代发生的中医药领域舆情危机及网络环境发展新态势,阐述中医药舆情对中医药发展的影响,说明认真看待中医药网络舆情安全、化解网络舆情危机的重要性。以中医药立法相关网络舆情监测为例,显示出民众具有利用网络建言献策、参与中医药事业公共决策的热情,其专业性和切合实际的诉求是值得中医药管理者认真审度和研判的。

By summarizing traditional Chinese medicine（TCM） public opinion crisis in history and moderntimes and development of network environment, this article elaborated the effects of TCM public opinions onTCM development, and illustrated the importance of security of TCM online public opinions and resolving ofonline public opinion crisis. It also sets TCM legislation related monitoring of online public opinions as example,and showed public enthusiasm in offering advice and suggestions through network and participating in TCM publicpolicy-making. The expertise and practical appeal deserve careful estimation and judgment of TCM administrators.