玉柴股份:变革创新,稳中求进

Yuchai Seek Stable Growth Through Innovation

近几年,我国柴油机市场正在悄然发生变化。一方面,卡车企业越来越重视自有发动机体系建设,另一方面,外资品牌不断推出针对中国市场开发的本地化新品。而对激烈的竞争局面,独立发动机制造商玉柴股份选择了变革创新。2009年,玉柴提出了＂3年再造一个玉柴＂的目标;2014年,玉柴再次提出了＂二次创业＂的战略规划。

Reporter of 〈ommercial Vehicle〉magazine attended the Yuchai 2015 Marketing and Service Conference held on Jan.24,2015 and learned that although the diesel engine market had declined by 10%as a whole in 2014,Yuchai had made quite better achievement with total sales of 484,000 engines,resulting 1.4%increase of market share and keeping the leading position on the sales list among the industry.