独立学院市场营销专业人才培养模式探讨

Research on talent training pattern of independent college marketing major

独立学院以培养应用型专业人才为目标,市场营销专业具有很强的应用实践性,探讨独立学院市场营销专业人才的培养模式,有助于培养理论基础好、实践能力强、适应我国经济发展的专业人才。

Independent college aims at training applied talents, and marketing major is a very practical professional. This paper discusses the professional training mode of independent college marketing, in order to cultivate professional talents of strong practice ability, let graduates have good professional basis, adapt to China＇s economic development.