情感诉求在广告中的应用

Application of Emotional Appeals in Advertising

文章论述了情感广告的含义及情感诉求在广告中的作用,并从三个方面论述情感诉求的表现形式,即人类的基本情感、幽默感和社会性情感。进一步提出广告创意中情感诉求应注意的问题。

This paper discusses the meaning and emotional appeal emotional advertising in the role of advertising,and from the form of the emotional appeal in three aspects,namely the basic human emotions,sense of humor and social emotions.Further emotional appeal advertisement should pay attention to the problem.