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基于O2O模式下的农贸销售模式的研究 被引量:1

Research on Farm Sales based on O2O Mode
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摘要 O2O电子商务模式成为当下热门的研究方向,本文主要针对采用O2O模式的农贸产品销售进行研究,基于消费者定制需求的挖掘和O2O菜田定制的盈利模式两个方面,来设计O2O模式的农贸销售系统,需求的挖掘主要保证顾客对O2O农贸产品的可接受性,为线下招揽大量客户,而O2O的盈利模式则主要保证线下消费的完整性和商家盈利。这种模式突破了传统电子商务单一线上平台购物的模式,有效地促进了农产品的销售。 O2O e-commerce model has become one of the major contemporary electronic commerce development direction and the research subject,this article mainly aims at the O2O model to study the farmers' product sales,which is focuses on such two aspects as mining based on customization demand and O2O vegetable plantation customized profit model,to design the O2O model of farmer's sales system.Concretely,of the two,the former is requirements of main customers of O2O farmers to guarantee mining the acceptability of the product,for the offline to attract a large number of customers,and the latter is the profit pattern of O2O,which is the integrity of the main line to guarantee consumer and business profits.This mode breaks through the traditional e-business model of the single platform for online shopping,and effectively promotes the sales of agricultural products.
作者 李晓楠 韩苹
出处 《智能计算机与应用》 2015年第1期63-64,68,共3页 Intelligent Computer and Applications
关键词 O2O 电子商务 销售系统 农贸产品 O2O Electronic Commerce Sales System Farm Products
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