广播电视和广电网站相互融合的实证研究

Empirical Study on the Integration of Broadcasting and Television with Related Websites

随着Internet的发展,网络作为第四代媒体,已越来越广泛地应用于人们的日常生活中。网络媒体具有很大的优势,给一些传统媒体带来了很大的冲击,但是传统媒体也有其不可替代性。将广播媒体和广电网站相互融合在一起,互相发挥各自的优势,弥补彼此的不足,具有很大的意义。本文通过一些实证例子对广播电视和广电网站的相互融合进行了一些研究。

With the development of the Internet, the network, as the fourth generation of media, has been more and more widely applied to people＇s daily life. Network media are of great advantages, having greatly impacted traditional media, but traditional media are still irreplaceable. To integrate broadcasting and television with related websites can give play to their respective advantages and make them complement each other, so it is of great significance. Through some empirical examples, this paper makes some studies on the integration of broadcasting and television with related websites.