冷媒介的崛起与中国文化话语权的建构

Rise of Cold Midea and Construction of Chinese cultural discourse right

在以网络媒介为主导的冷媒介时代,由拼音文字主导的热文化在与由象形文字、会意文字主导的冷文化产生了碰撞与交融,此种融合过程,并不是简单的文化同化,甚至文化西化,而是一种相互的倾听与交流的过程。因此,我们必须抓住新的媒介特性,依托自身传统文化的优势建构起具有中国特色的理论话语体系,在世界对话的舞台上发出自己的声音。

In cold media era dominated by the network media,Heat culture dominated by alphabetic writing meet with Cold culture dominatied by hieroglyphs,knowing text and produce a cultural exchange and blend. Such blend process,not simply cultural assimilation,and even cultural Westernization,but a mutual listening and communication process. Therefore,we should seize new media properties,and relying on the advantages of our own traditional culture,we should construct theoretical discourse system of Chinese characteristics and make our own voice on the world stage dialogue.