生态文明建设中的新型消费模式探析

Building a New Mode of Consumption to Promot the Construction of Spiritual Civilization

十八大报告提出释放居民的消费潜力并把建设生态文明提到了一个新的高度,然而近些年来随着我国工业化进程的推进,在消费领域出现了以过度消费、攀比消费、面子消费为代表的现代主义消费方式,这种非理性的消费方式强调个体的消费欲望,结果造成极大的浪费并严重破坏了生态环境,与生态文明建设的宗旨相悖,严重阻碍了我国的生态文明建设。因此,有必要厘清生态文明及我国生态文明建设的内涵,探讨现代消费主义对生态文明建设的不利影响,并在此基础上建立节约、公平、生态、理性的新型消费模式以促进生态文明建设,达到人与人的和谐以及人与自然的和谐,实现美丽中国的梦想。

The Report of the 18th CPC National Congress declares to encourage the people＇s consumption and high- lights the construction of spiritual civilization. However, with the progress of industrialization, modem consumption- ism, featured by expressive consumption, comparison and showing off, has been formed in Chinese society. This irra- tional consumption style, which emphasizes the individual＇s desire of consumption and disagrees with the tenet of the construction of spiritual civilization, resulting in great waste of natural resources, huge damage to ecological situation, and hindering the construction of spiritual civilization. Therefore, it is imperative to make clear the meaning of spiritual civilization and the construction of spiritual civilization so as to find out the negative influence of modem consump- tionism on the construction of spiritual civilization. Consequently, a new mode of consumption based on saving sources, preserving ecology, ration and equality will be built in order to promote the construction of spiritual civiliza- tion and realize the dream of a beautiful China.