民族地区农村社区报的发展空间和发展策略

Analysis of the Development Space and Strategies of Rural Community Newspapers

借鉴国外社区报的办报经验,积极兴办我国民族地区农村社区报,是促进民族地区农村发展、维护民族地区和谐稳定以及开拓媒介市场的有利举措。广大农村实行的村民自治制度、国家对民族地区的倾斜政策、民族地区新农村建设发展对信息需求、社区成员的同质性特色以及报业的差异化竞争,为兴办民族地区农村社区报提供了可资利用的条件和发展空间。实现民族乡村社区报的可持续发展,一要遵循本地化低成本原则;二要对报纸正确定位,彰显和民族文化特色,培养受众资源;三要构建多元筹资机制,确保办报资金。

Publishing community newspapers in rural areas of China by learning experience of community newspapers of foreign countries is the demand of building a socialist harmonious society, promoting rural development and perfecting media market. The implementation of self-governance system of villagers in the countryside, the State＇ s policy to benefit-farmers, the information demand caused by the rapid development of new countryside, the homogeneous characteristics of rural community members and differentiated competition of newspapers have provided favorable conditions and development space for running rural community newspapers. To make a sustainable development of rural community newspapers, the principle of localization and low cost should be insisted on, correct orientation of the newspaper should be made to cultivate reader resources and multiple founding mechanisms should be set up to ensure funds of running papers.