中部地区企业品牌与竞争环境评价

沿海产业的梯度转移、民营经济的重视、企业品牌意识的增强给中部地区企业带来了发展机遇。但现阶段，中部地区企业竞争环境与企业品牌的打造与建设仍存在一些问题，制约了企业发展。本文通过分析近年来中部地区企业商标数据，构建了相关评价指标体系，对中部地区企业品牌和竞争环境作出客观评价，发现两者间存在一定的相互正向促进作用。在此基础上提出了充分考虑发展优势、增加R＆D投入、增强市场经济活力等五项措施，旨在改善中部地区企业品牌与竞争环境。

Gradient transfer of industries from coastal areas, increasing importance of private economy and enhancement on awareness of enterprise brand give enterprises in central China development opportunities. However at present stage, creation and con- struction of competition environment and enterprise brand in central China have some problems. This paper uses data analysis on the trademarks over the years and the evaluation index system to evaluate enterprise brand and competition environment in central China, respectively; it is found that there is mutually positive promotion between brand and enterprise environment, and on this basis, proposes some measures of adequately considering development advantages, increasing R＆D inputs, strengthening the market competition vitality and other two measures in order to improve construction of enterprise brand and competition environment in central China.