西部地区特色农产品定价策略研究

Study on the Pricing Strategy of the Characteristic Agricultural Product in Western Region

近年来,我国农业领域取得了长足发展,特色农产品贸易随之兴起,成为多个地区经济发展的主要推动力。然而,在这一过程中,西部地区特色农产品贸易出现了定价策略缺失的问题,严重阻碍了该地区特色农业的发展。为此,从多个角度出发,对西部地区特色农产品定价策略进行研究,旨在提升西部地区特色农产品定价水平,推动整个西部地区农业现代化的发展进程。

In recent years, China＇s agriculture has gained a great progress, and the characteristic agricultural products became popular and played a role of main impetus in many regional economic development. Whereas, in this process, there is lack of pricing strategy in the characteristic agricultural product trade in western region, which has severely handicapped the development of local characteristic agriculture. Thus, this paper takes a comprehensive study on the pricing strategy from various perspectives aiming to enhance the pricing level, improve the development process of the agricultural modernization in western regions.