基于物流视角构建城乡体育产业协调发展的价值链模式

Establishment of Coordinate Developed Value Chain Pattern in Urban and Rural Sports Industry Based on the Logistics Perspective

随着体育产业的快速发展,城乡体育产业的差距逐渐凸显出来。从我国城乡体育产业的发展历程和现状出发,基于物流的角度深入分析我国城乡体育产业的价值链问题以及影响城乡体育产业价值链的关键因素,即政府因素,并根据当前体育产业发展格局,构建为促进城乡体育产业协调发展的价值链管理模式。

Along with the rapid development of sports industry, the gap between the urban and rural sports industry became more prominent. From the development history and status quo of China＇s urban and rural sports industry, this paper analyzes deeply the value chain based on the logistics and the key influencing factors, namely the government factor, and builds value chain management pattern to improve the coordinated development of urban and rural sports industry.