网络环境下模特呈现对消费者触觉感知的影响研究

Study on the Influence of Model Presentation upon Consumer Haptic Perception Under Network Environment

针对网络环境下,消费者触觉感官缺失的问题,运用感官交互理论,探索作为触觉补偿的模特视觉呈现方式,模特面部表情、性别、体型等因素对服装这种触觉需求较高水平商品的保暖度、质地、软硬度和弹性等触觉因素的感知影响。在理论上探讨感官交互理论中视觉对触觉的补偿机制,实践方面则探究服装网络销售企业如何通过模特展示更好表达服装的触觉品质,进而提升消费者购买率。

Under the network environment, the problem of lack of consumer tactile senses exists. This study using sensory interaction theory explores the effect of facial expressions, body model, gender and other visual presentation as haptie compensation model on the perception of clothing＇s warm degree, texture, softness and elastic tactile elements. It discusses the compensation mechanism of vision on touch as part of sense interaction theory, meanwhile, it explores the practice of how clothing network marketing enterprise to use fashion model presentation shows a better expression of tactile quality, and enhance consumer purchase rate.