众包社区创新的风险管理机制设计

The Risk Management Mechanism of Crowdsourcing Community Innovation

互联网的快速发展,基于互联网的众包社区创新为企业所认识和广泛采用,这种创新方式充分发掘网络大众的智慧,降低企业创新成本,但也存在风险。根据微分博弈分析,众包社区创新的风险主要来自于众包社区创新参与者之一的发包方。在信息不对称的情况下,存在发包方的欺骗行为。文章从众包社区创新准入制度、方案筛选机制、信用评价机制和奖惩机制四个方面来设计众包社区创新的风险管理机制,提出具体的可操作性的解决办法:两阶段准入制度设计;接包方自评与他评结合的两阶段方案筛选机制;众包社区多边互评的信用评价机制;第三方在线争议处理平台和第三方托管机制。

There are several risks, for example, the identification risk of innovators, the credit risk of the participants, the risk of intellectual property protection and so on. This article has analyzed the access system of crowd-sourcing community innovation, the mechanism of scheme selection, the mechanism of credit evaluation and the mechanism of rewards and punishment. At last, it puts forward a specific operational solution： two-stage access system design; the combination of self-assessment and his review for the outsourcee;the mechanism of multilateral mutual credit evaluation in the crowd-sourcing community;the platform of third-party online dispute processing and third-party trusteeship.