高校导向标识系统设计的艺术性探讨

RESEARCH ON THE ARTISTIC DESIGN OF UNIVERSITIES GUIDE SIGN SYSTEM

高校导向标识系统作为校园环境的配套设施,是视觉形象系统的重要组成部分,是提升高校文化品位、创建大学品牌的重要手段和载体。因此,高校的导向标识系统作为视觉识别的媒介,在设计时应深入研究校园文化内涵,将学校的办学理念、文化特质等通过抽象语言转换为具体符号概念。文章就这一论点,分析了高校文化的特色,并探索了高校导向标识系统的各种艺术性形式的可能性,望更多的高校导向标识系统能凸显其深刻的文化内涵。

As a university environment facility, Universities Guide Sign System is an important part of the Visual Identity System, which is to enhance the cultural quality of universities, and is an important method and carrier to create university brand. Therefore, we should research campus culture deeply, and convert the universities＇ educational rationale and cultural characteristics into concrete symbol concept. On this point, the article analyzes the characteristics of university culture, and explores a variety of artistic forms of Universities Guide Sign System. we hope more Universities Guide Sign System can highlight its profound cultural connotations.