体验经济下宁波市电商物流协同发展研究

Research of Ningbo Ecommerce logistics coordinated development under experimental economy

互动式、体验式的电子商务理念越来越受到人们的重视并得到了快速发展,但电商物流发展相对滞后,制约了电子商务的发展。消费者对体验经济与电商物流认识不足,物流装备标准化程度低,物流效率低下,信息化、集成化程度较低,电商物流成本较高是目前宁波市电商物流面临的主要问题。本文通过对宁波电子商务物流现状的实证调查分析,提出寻找"一带一路"战略电商发展新契机,优化电商物流协同发展的模式,加强产业链间的配套协调,扶持行业龙头,建设物流配送体系,降低物流成本等策略来促进宁波电商物流发展。

Nowadays interactive and experiential ecommerce is attached more and more importance and developing rapidly. While the subsequent logistics is rather lagging behind, which restricts the development of e-commerce. The main problems in Ningbo e-commerce logistics lie in the insufficience of customers ＇ awareness of experiential economy and subsequent logistics,the low level of standardization of logistics eqquipment and information as well as integration and the inefficiency and high cost of e-commerce logistics.Through some living example investigtation of the e-commerce logistics in Ningbo city, this article put forward that in order to accelerate the e-commerce logistics several stratege are necessary, such as seeking the new cricital point of the ＇One Belt and One Road＇ project, optimazing the coordination development mode of e-commerce and logistics, strenghening the harmonization of relating sector chains, supporting the top logistics enterprises, building up the distribution system and lower the logistics cost.