陕西省高校图书馆微信公众平台的使用

Use of We Chat public platform in academic libraries of Shaanxi Province

微信因具有操作便捷性、人际交流高时效性、内容推送丰富性、消息推送精准性等特点而受到高校图书馆的关注。调查了陕西省高校图书馆微信公众平台的使用现状,分析了开通、宣传推广、内容设置等情况,得出高校图书馆应在创新微信服务内容、增加读者的体验度等方面建设好微信平台。

Close attention is paid to WeChat in academic libraries due to its convenience in manipulation, high effec-tiveness in interpersonal communication , richness in content pushing , and accuracy in new pushing .The use of WeChat public platform in academic libraries of Shaanxi Province was investigated .Its opening , popularization and contents were analyzed , which showed that WeChat platform should be constructed in academic libraries by innova-ting its service contents and adding reader experiences .