4Patrfcio L, Fisk R P, Cunha J F E. Improving Satisfaction with Bank Service Offerings: Measuring the Contribution of Each Delivery Channel. Managing Service Quality, Journal of Service Theory and Practice,2003,13(6).
5Claessens S, Glaessner T, Klingebiel D. Electronic Finance: Reshaping the Financial Landscape around the World, Social Science Electronic Publishing, 2000, 22 ( 1 ).
6Burkett, E. , Crowdfunding Exemption - Online Investment Crowdfunding and US Secrutiies Regulation, A, Transactions: Tenn. J. Bus. L., 2011,(13).
7乔均.《金融与金融行业品牌形象研究》,中国财政与经济出版社2009年版.
8马翠莲.《互联网金融开建品牌体验店》,《上海金融报》2014年9月12日.
9Jun M, Cai S. The Key Determinants of lnternet Banking Service Quality: a Content Analysis, International Journal of Bank Marketing, 2001,19 (7).
10Alwi S F S. Online Corporate Brand Images and Consumer Loyalty, International Journal of Business & Society, 2009,10 (12).
