摘要
旅游纪念品不仅是城市的标签之一,也是城市旅游的一个重要产链。文章在对上海旅游纪念品的现状进行问卷调研分析的基础上,探讨了上海旅游纪念品现存的主要问题,并对旅游纪念品设计提出新的设计理念。
Tourism souvenir is not only a label of city but also.an important production chain of tourism,Shanghai as an international metropolis The paper on the status of Shanghai tourist souvenirs questionnaire survey analysis, there is a problem again discuss Shanghai tourist souvenirs. Based on the elegant design of tourist souvenirs and mining to find a new design concept to enhance Shanghai tourist souvenirs from cultural promotion and economic development.
出处
《江苏商论》
2015年第2期42-44,共3页
Jiangsu Commercial Forum
基金
华东理工大学USRP(20130305)项目资助
关键词
地域文化
旅游纪念品
市场调研
上海
regional culture
tourist souvenir
market research
Shanghai
