摘要
通过竞争情报方法来识别和评价中国市场的"隐形冠军",在判定标准上主要将市场地位、销售额和外界知名度3个指标通过定量化的形式重新定义,在评价方法上选取竞争情报中的指标分解法、层次分析法和对标方法逐级深入对"隐形冠军"企业进行评价。
This paper tries to identify and evaluate＂hidden champions＂in China based on the method of competitive intelligence. The judgment standard mainly redefines the 3 indicators of market position,sales and external popularity through quantification. The paper selects evaluation methods of index decomposition,AHP and benchmarking from competitive intelligence to evaluate the ＂hidden champions＂enterprises step by step.
出处
《情报理论与实践》
CSSCI
北大核心
2015年第3期30-34,共5页
Information Studies:Theory & Application
关键词
隐形冠军
竞争情报
判定
评价
hidden champions
competitive intelligence
judgment
evaluation
