中外旅游符号学研究综述

A Review of Tourism Semiotics in English and Chinese Literature

符号学作为旅游研究一个全新的视角起源于20世纪70年代。以解读符号学分析方法在旅游研究中的前景为目的,探讨了现有的中、英文文献,对比了中外旅游符号学相关研究成果。最后指出符号学在旅游研究中尚未被挖掘的潜力,以期能够为未来旅游符号学的研究提供参考。

Offering a new perspective for tourism studies, tourism semiotics came into being in 1970s. Aiming at disclosing the prospect of applying semiotics analysis methods in tourism studies, the present paper examines the state-of-art of studies on tourism semiotics. Based on an extensive review of literature in English and Chinese, the paper points out some directions for future studies.