旅游企业集团的价值链成长模式:华侨城的实践及启示

Research on the Value Chain Growth Models of Tourism Enterprise Groups:A Case Study of OCT

基于华侨城控股的案例研究,分析华侨城在不同成长阶段实施价值链成长模式的实践探索。结果表明:内外环境变化影响旅游企业集团动态调整价值链成长模式;多元产业价值链的融合与互补有效提高企业的综合盈利能力;跨区域规模扩张能实现规模经济效应;价值链升级能同时实现企业"竞争差异化"和"成本领先"。

This article takes the practice of overseas cities and towns as an example to analyze its value chain growth models. There are some findings： As the external environment and internal environment are constantly changing, tourism enterprises should choose appropri- ate growth mode at different life cycles. Mixed industries＇ value chain can efficiently improve profit rate. Region expansion can achieve scale economies effect. Value Chain Upgrading can both realize low-cost and competition differentiation.