基于集客力理论构建高校图书馆读者凝聚力

在移动互联网时代,受诸多因素影响,高校图书馆读者流失现象突出,馆藏文献资源利用率处于低端徘徊状态,图书馆作为高校师生"第二课堂"的服务功能正在大幅度丧失。为适应新的发展形势,图书馆必须重新审视自身在读者心目中的作用和地位,树立全新的服务理念,构建读者凝聚力,走出事业低谷。

In the era of mobile Internet, influenced 13y various factors, the loss phenomenon of university library readers is outstanding, collection utilization wanders at the low-end state, the function of the second classroom service for teachers and students in universities has been lost a lot. In order to meet the need of new situation of development, the library must re-examine its own role and status in the eyes of readers, set up the new service concept, build the reader cohesion and lead the way out.