摘要
作为一种经济产品,数字产品既具有经济产品的一般特征,也具有数字化带来的特征。一般用户由于不具备相应的产品知识,无法对其价值独立作出正确的评价,用户购买决策从众现象较为普遍。文章在简述数字产品特征的基础上,从网络效应、信息跟随效应和口碑效应等方面分析数字产品需求从众现象背后的作用机制。
As an economic product,digital product has not only the general characteristics of the economic product,but also the characteristics of digital.Most users cannot make accurate assessment to the value of digital product independently due to insufficient knowledge of product.In such case,herding is common in user in terms of decision making.Based on the brief description of the concept and characteristics of digital product,the article analyzes the interaction mechanism of digital product demanding underlying herding phenomemon from the aspects of network effect,information cascade effect and word of mouth effect.
出处
《图书馆学研究》
CSSCI
2015年第6期37-39,共3页
Research on Library Science
基金
国家自然科学基金项目"数字保存经济要素与经济评价研究"(项目编号:71173197)的研究成果之一
关键词
数字产品
用户需求
从众效应
网络效应
信息跟随效应
口碑效应
digital product user demand herding effect network effect information cascade effect word of
mouth effect
