“无意识设计”在产品设计中的运用研究——以健康牙杯设计为案例

THE RESEARCH OF THE APPLICATION FOR “UNCONSCIOUS DESIGN” IN PRODUCT DESIGN ——IN THE CASE OF HEALTHY TEETH CUP

日本工业设计师深泽直人首次提出"无意识设计"理论,即将有意识的思维注入设计中,实现设计的无意识使用,给使用者带来最大程度的心理满足。他在设计中关注人的意识,关注用户的情感,重视人机环境,在满足需求的基础上力求简洁,给消费者带来愉悦的新产品体验。本文将以健康牙杯的设计案例,详细阐述如何将"无意识设计"理论导入产品设计之中,并揭示其背后的深刻人文内涵。

The Japanese designer- Naoto Fukasawa first proposed ＂unconscious design＂ theory. He put the conscious thought into their design to realize design＇s unconscious using, which can bring the huge psychological satisfaction to users. In his design, he concerns people＇s consciousness and use＇s emotions and pays more attention to man-machine environment. He acquires to be concise under the basis of satisfying people＇s demands. And it can make consumers feel happy when they experience new products. The article uses the healthy tooth brush as the designing example. It states specifically how to pure the ＂unconscious design＂ theory into the product＇s design and reveals the profound humanistic connotation behind the design.