体验经济时代下少数民族文化旅游产品开发与设计路径探析

Tourism Products of Minority Culture in the Era of Experience Economy: Development and Ways of Design

在体验经济时代下少数民族文化旅游产品面临着新经济形态的挑战,体验将成为旅游产品的价值源泉,文章从旅游产品供给与需求的角度去探讨少数民族文化旅游产品体验化设计的必然性,探讨在新的经济形态下少数民族文化旅游真实性和商品化之间关系。合理地去开发与设计少数民族文化旅游产品,才能实现少数民族文化更好的发展。

In the era of experience economy the tourism products of minority culture are facing the challenge of new economic forms and experience will become a value source of tourism products. From the angle of supply and demand of tourism products this paper studies the necessity of experience design for tourism products of minority culture, and explores the relationship between the authenticity of minority culture tourism and commercialization under the new economic forms. It is hoped that the research can benefit the development and design of tourism products of minority culture and promote the publicity of minority culture.