电视智能终端的发展及其对电视屏业务的影响分析

Analysis of the Development of TV Intelligent Terminal and its Effect on the TV Screen Service

智能电视、OTT TV等业务的大爆发,昭示着电视终端的智能化发展趋势。本文首先界定了电视智能终端的概念,描述了电视智能终端的市场发展情况,并总结了电视智能终端在硬件功能、内容和应用、UI与操控等方面的特点,然后从市场格局、业务形态、用户行为和商业模式等方面分析了电视智能终端对电视屏业务的影响,最后给出了新形势下电视屏业务发展的策略建议。

A large outbreak of OTT smart TV, TV and other services, indicates the development trend of intelligent television terminal. This paper first defines the concept of TV of the intelligent terminal, describes the development situation of the market of TV of the intelligent terminal, and summarizes the TV of the intelligent terminal in hardware function,content and application, UI and control aspects of their characteristics, and then analyzes the influence of TV on the TV screen intelligent terminal service from the aspects of market structure, business forms, user behavior and business model, finally the strategy suggestion for TV screen business development under the new situation are given.