基于游客视角的非物质文化遗产旅游开发

Research on Intangible Cultural Heritage Tourism Development from the Perspective of Tourists

采用问卷调查法和PASW Statistics18.0软件分析了来桂游客对非遗旅游产品的偏好、非遗旅游开发的态度等。结果表明:1游客最感兴趣的非遗类型是传统音乐和舞蹈类,对曲艺和传统戏剧类最不感兴趣;2游客最喜欢的非物质文化遗产旅游产品依次是非遗主题公园、民俗活动体验,对非遗博物馆和非遗餐饮消费兴趣较低;3游客基本认同非遗保护重要性,对非遗旅游开发基本持赞同态度,认为非遗旅游开发的主要问题是缺乏科学规划、公众参与不足和政府重视不够等。

By applying questionnaires and PASW Statisticsl8.0, this paper analyzed tourists＇ who travelled in Guilin preferences for the type of intangible cultural heritage and its tourism product design, tourists＇ attitudes and awareness at the intangible cultural heritage tourism development based on the perspective of tourist, the results were drawn as follows ： O Tourists were most interested in traditional music and dance non - material cultural heritage, and had little interested at the folk art and traditional drama, the tourist who had different age, gender, ethnicity, education level, place of residence, monthly income, occupation had different preferences at the types of intangible cultural heritage. QTourists＇ favorite non - material cultural heritage tourism product design was non - material cultural heritage theme park, followed by folk activities experience, they had low interest at non- material cultural heritage museums and non- material cultural heritage food consumption, the tourist who had different age, gender, ethnicity, education level, place of residence, monthly income, occupation had different preferences at the intangible cultural heritage tourism product design.