基于营销角度的淮安农产品品牌建设的思考

Reflection on the Construction of Agricultural Products Brand in Huai'an from the Perspective of Marketing

淮安地区农产品品牌建设存在重申报轻培育、品牌发展不平衡、营销策划水平欠缺等问题。结合淮安市的具体情况,从包装策略、价格策略、宣传策略及渠道开拓等方面提出构建农产品品牌的对策。

Some problems exist in the construction of agricultural products brand in Huai＇an,such as more emphasis on declaration rather than cultivation,imbalanced brand development and poor marketing planning level in brand construction. According to specific situation of agricultural products brand construction in Huai＇an,it makes proposals for the agricultural products brand construction from aspects including packaging strategy,price strategy,publicity strategy and channel development.