转企改制后大学出版社的发展策略

Development Strategy of University Press after Reform

在出版产业竞争日趋激烈的背景下,转企改制后的大学出版社需要进一步制订发展策略。大学出版社只有充分发挥自身的优势,坚持特色化、专业化发展方向,才能获得发展。大学出版社必须依托大学,充分发挥人才优势,积极开启数字化出版新模式,不断创新,走科学的可持续发展的道路。

In the context that the competition in publishing industry becomes increasingly fierce,the university press should further map out developmnet strategies after its transformation into an enterprise. Only when university presses give full play to their own advantages, adhere to the characteristic and specialized orientation for development,can they obtain development. University press must rely on university,take advantage of talents,actively open digital publication mode,innovate unceasingly and take the continued development road.