高职商务英语专业学生就业竞争力研究——基于麦可思数据有限公司《江苏经贸职业技术学院社会需求与培养质量年度报告(2012)》的分析研究

A Brief Analysis on How to Improve the Social Competitiveness of Business English Majors

高职商务英语专业培养能从事国际贸易活动、专业技能和外语交际能力都过硬的复合型、应用型人才。经过调查,商务英语专业学生具有一定的就业竞争优势,但也存在就业能力较弱、岗位工作能力不强、创新意识和能力不够等不足。高职院校可以从人才培养方案的制订、教学体系的建立、师资队伍的建设和第二课堂活动的开展等方面加以努力,不断提升商务英语专业学生的就业竞争力。

Business English major trains inter-disciplinary and application-oriented talents who,with professional skills and foreign language communication abilities,can engage in international trade. Based on a survey,it is found that business English majors are of certain social competitiveness. But they also have some drawbacks in employment competitiveness,professional working and innovative awareness and ability. Higher vocational schools can work from the formulation of talents training scheme,the establishment of teaching system,the construction of teaching staff and the organization of the second-class activities to improve the employment competitiveness of business English majors.