高职高专商务英语人才的培养要实现供需双赢

Win-win Result on Supply and Demand Needs to Be Achieved in the Cultivation of Business English Talents in Higher Vocational Colleges

基于目前广西社会经济的发展需要,探讨高职高专商务英语人才培养存在的问题,并给出应对策略和措施:认清地区优势,明确培养目标;合理安排课程,优化教学内容;改变教学理念,加强师资建设;加强校企合作,实现供需双赢。

Based on the demands in the development of Guangxi＇s society and economy, this paper probes into the problems existing in the cultivation of business English talents in higher vocational colleges, and puts forward corresponding countermeasures, including getting a clear understanding of the advantages of locality and setting clear and definite training objectives; arranging curriculums reasonably and optimizing the content of courses; changing teaching ideas and strengthening the construction of teaching staff; reinforcing university-enterprise cooperation and achievements.