高校营销软件模拟实验教学的应用研究

Application of Marketing Software Simulationin Experiment Teaching

市场营销专业采用软件模拟教学可以调动学生的积极性。为了充分发挥软件模拟教学的优势,在实际教学过程中,应注意科学地确定培养目标树立正确的教学观,结合实际选择合适的实验软件不断提高其适应性,注重课程设计的合理性,做好课前准备工作加强实验过程的控制,摆正学生与教师的角色,并积极改善模拟软件的适应性,不断地提升营销实验教学效果。

The experiment teaching of marketing is an important link of marketing professional. A software simulation can be used to arouse the enthusiasm of the students,which can demonstrate the combination of theory and practice as well as highlight the importance of teamwork. The advantages of software simulation teaching should be taken full use,the actual teaching process should be paid attention in order to establish a scientific and reasonable training objectives,set up the correct view of teaching and select appropriate experiment software. This paper also suggests that full preparations should be done before class so as to strengthen the control of the experiment process,and constantly promote the experiment teaching effects of marketing.