公共图书馆形象塑造主体研究

Research on the Subject of Image Fashioning of Public Library

形象对于一个组织具有重要意义。良好的形象是每一个图书馆以及整个图书馆行业所追求的。公共图书馆形象主要有理念、行为、视觉等三个构成要素,是一个完整的统一体。公共图书馆形象要为社会公众所感知,需要有不同的主体对公共图书馆实施能动作用。这些主体包括公共图书馆自身、政府、社会团体、传播媒介以及广大读者用户等。

The image is important for library,and each library are in the pursuit of good organization image,even the entire library industry.The public library image has three main components：idea,behavior,visual,and they are a complete unity.The public can apperceive library image,need to have different subjects function,these subjects include public library,the government,social organizations,media and users.