摘要
微博、微信是当今炙手可热的微传播媒介,也是图书馆宣传资源与服务、增强读者沟通、塑造组织形象的新宠。本文通过调查代表我国先进水平的"985工程"大学图书馆微博和微信应用情况,分析比较二者在实际应用中的共性和特性,提出了图书馆微博和微信服务应在准确定位、整体规划后,精耕细作、自主创新、统筹协作、共享共联,充分发挥各自优势,达到一加一大于二的传播效果。
Microblog and WeChat are hot micro-dissemination tools,and also becoming a new favorite of libraries for publicizing services and enhancing the communication and shaping the organization image.This paper conducts a survey on the application of the Microblogs and WeChats of＂985Project＂university libraries.Then a comparative analysis was made in terms of their similarities and characteristics to propose the strategy on Microblog and WebCha about intensive,innovation,collaboration and sharing,hoping to give full play to their respective advantages to achieve greater effect more than just one dissemination tool plus another one.
出处
《图书馆工作与研究》
CSSCI
北大核心
2015年第3期109-112,共4页
Library Work and Study
关键词
高校图书馆
微传播
微博
微信
University library
Micro-dissemination
Microblog
WeChat
