摘要
工业设计的目的不仅是让产品在功能上满足消费者的需求,同时也是让消费者赏心悦目,得到心理上的满足。工业设计长期受到现代主义简约风格的影响,关注点都在功能与简洁的造型上,美学被忽略。然而随着大众精神需求的提升,对于更美好事物的渴求,产品的美学也逐渐展现其重要地位。软设计,作为一种灵活多变的动态美学形式,赋予产品更为丰富而变化多样的表情,为工业设计带来新的思路,具有研究价值。
The purpose of industrial design is not only to make the products to meet consumer demand in function,but also to allow consumers to get psychological satisfaction. Industrial design has long been influenced by the concise style of modernism. It focuses on the function and concise,instead of aesthetics. However,with the development of spiritual needs of the public promotion and pursuit of beautiful things,the aesthetics of the product gradually shows its important position. Soft design,as a kind of flexible dynamic aesthetic form,gives the product a richer and more varied expression and brings new ideas to the industrial design Therefore,it has research value.
出处
《饮料工业》
2015年第1期10-13,共4页
Beverage Industry
关键词
工业设计
软设计
个性化
soft design
personalized design
industry
