浅谈品牌道德力量及其提升

The Moral Power in Brands and Its Promotion

品牌价值取向,品牌追求目标,品牌传达的质量、服务、标识中都反映着一定的道德力量,应把握品牌中的道德力量,强化、提升品牌道德力量。

The mind-set of brand worth, the target brands pursue and the qualities, services and marks brands show, all of these reflect a certain moral power that should be commanded, enhanced and promoted.