北林共青团绿色环保品牌活动生命力研究

Brand Vitality of Green Activities by the Communist Youth League in Beijing Forestry University

立足于北林共青团绿色环保品牌活动的发展历程、主要内容、取得成效,创新地提出绿色环保品牌活动生命力模型,从向光跟引力、延续创新力、空间拓展力3个维度,分析了北林共青团绿色环保品牌活动具有较强生命力的原因。向光跟引力较强,活动能够契合国家发展要求、依托学校行业特色与学科优势;延续创新力较强,活动形式内容不断创新,积极争取各方支持强化延续力;空间拓展力较强,内生动力是活动较强生命力的基础,同时,活动的空间影响力与受众群体不断扩展。

Based on the development process,main contents and results of green activities by the Communist Youth League（ CYL） in Beijing Forestry University（ BJU）,this article innovatively proposed the brand vitality model of green activities,and analyzed the reasons that green activities by the CYL in BJU have such a strong vitality with 3 dimensions of the guiding force,continuing innovation and spatial expansion. The guiding force is so strong because it fits the requirements of national development with relying on the characteristics of professions and the advantages of subjects in BJU. The continuing innovation is so strong because the contents of our activities are innovated continuously,and also we actively seek the supports from all parties to strength its continuation. The spatial expansion is so strong because endogenous force is the base of strong vitality of green activities,meanwhile the spatial influence of the activities and the population of doing the activities are expanding continuously.